Lead brand strategy, portfolio management, innovation commercialization, P&L priorities, retail media, and integrated growth plans for branded and private-label CPG portfolios. Translate consumer and market insights into strategies, manage investment tradeoffs, collaborate cross-functionally, and communicate performance recommendations to senior leadership. The role is hybrid in Lake Forest and includes 10–15% travel.
Overview
Lead the future of one of America's most iconic brands.
We're looking for a strategic, results-driven Senior Brand Manager to join the Hefty® Business Unit and drive profitable growth across both our branded and private label portfolios. This is a high-impact business leadership role with responsibility for brand strategy, innovation, portfolio management, P&L ownership, commercialization and retail media strategy across key strategic retail partners.
If you're passionate about building brands, leading cross-functional teams, and accelerating growth, this is an opportunity to make a visible impact while advancing your career.
This role is hybrid Tuesday through Thursday in our office in Lake Forest
Responsibilities- Own brand strategy across a growth segment and identify opportunities to strengthen performance and drive profitable growth.
- Develop integrated business plans across innovation, communications, media, PR/influencer activity, retail execution, and distribution.
- Manage P&L priorities and investment tradeoffs using financial analysis and clear business recommendations.
- Translate consumer, shopper, customer, and market insights into actionable growth strategies.
- Lead innovation commercialization and growth pipeline development with Sales, Finance, R&D, Supply Chain, and Operations.
- Partner with Customer Marketing and Category Management to create customer-ready stories, selling tools, and strong in-market execution
- Monitor brand, category, and competitive dynamics to identify risks, spot opportunities, and refine portfolio priorities.
- Communicate business performance and strategic recommendations to senior leadership with clarity and confidence.
Why This Role Stands Out
- Lead a household-name brand trusted by millions of consumers
- Own meaningful business decisions and growth strategies
- Drive innovation and shape the future of the category
- Gain broad exposure to senior leadership
- Work with a talented, collaborative, high-performing team
- Accelerate your career through a highly visible leadership role
We're Looking For Someone Who
- Thinks like an owner and acts decisively
- Combines strategic thinking with strong execution
- Loves building brands and growing businesses
- Thrives in fast-paced, high-accountability environments
- Can influence and lead cross-functional teams
- Has a passion for winning and developing innovative solutions
Education/Experience
Required
- Bachelor's degree in Marketing, Business, or related field
- 8+ years of Brand Marketing, Category Management, or General Management experience in CPG
Preferred:
- MBA
Knowledge/Skills/Abilities
- Strong business acumen with P&L management experience
- Experience leading innovation and commercialization initiatives
- Nielsen, Circana, or syndicated data experience
- Strong analytical, communication, and project management skills
- Ability to travel 10–15%
Competencies:
- Strategic Mindset - Develops long-term strategies that anticipate market trends, identify growth opportunities, and position the business for sustained success.
- Business Insight - Applies financial, consumer, competitive, and market knowledge to make sound business decisions that drive profitable growth.
- Drives Results - Takes ownership of business performance, sets ambitious goals, and consistently delivers measurable results through effective execution.
- Decision Quality - Uses data, analytics, consumer insights, and sound judgment to make timely, informed decisions in complex business environments.
- Collaborates - Builds strong partnerships across functions and influences stakeholders to align priorities, solve problems, and achieve shared objectives.
- Communicates Effectively - Clearly communicates strategies, recommendations, and business performance while influencing executive leadership and cross-functional teams.
Want to know more? Check out our website or connect with us on LinkedIn! Apply today to join a fast-growing innovative company!
Not a good fit but know someone who is? Please refer them! No unsolicited recruiter or agency inquiries, please. RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.
Posted Salary RangeUSD $127,700.00 - USD $185,150.00 /A Bonus EligibilityRole is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.Similar Jobs
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