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The Senior Manager of Content Strategy leads development and execution of content and UX strategies for retail pages, leveraging insights and best practices to enhance digital performance and user experience.
About Flywheel
Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.
Opportunity
The Sr Manager of Content Strategy is responsible for leading the development and execution of content and UX strategies for retailer product detail pages (PDPs), brand shops, and custom display creative. This role ensures that all content is optimized for digital shelf performance, user experience, and retailer platforms, leveraging category and brand insights, search data, and best practices. The Sr Manager will drive innovation in content, aligning strategies with the evolving landscape of AI-powered generative search, AI-driven DCO content strategy, and overarching new digital shopping behaviors.
What you'll do:
Content & UX Strategy
- Lead the strategy, planning, and execution of content across PDPs, brand shops, and display assets for priority retailers.
- Champion a content-first approach and apply UX/UI principles to deliver seamless, user-centered experiences.
- Shape product experiences using information architecture, content hierarchy, and usability/accessibility best practices.
- Develop and evolve content standards, messaging frameworks, and guidelines tailored to retailer platforms and devices, with a mobile-first mindset.
Insight-Driven Execution
- Leverage category and brand insights, retailer search data, and consumer behavior trends to inform content and UX recommendations.
- Conduct retailer site audits and competitive benchmarking to identify content gaps and innovation opportunities.
- Leverage Flywheel Commerce Cloud analytics and SEO insights to monitor content performance, digital shelf metrics, and search rankings; use findings to drive continuous improvement. This is in partnership with the Analytics and Data team.
Innovation & AI Search Readiness
- Stay ahead of digital trends and generative AI search capabilities; ensure content strategies support AI-powered product discovery and answer emerging shopper queries.
- Collaborate with digital product and technology teams to future-proof content for seamless integration with AI search, voice assistants, and new retail technologies.
Testing & Optimization
- Plan and execute A/B and multivariate tests to optimize PDP content, imagery, and layout for conversion and engagement.
- Build test-and-learn roadmaps, partnering with creative, SEO, and analytics to develop hypotheses, measure results, and scale winning solutions.
Cross-Functional Leadership
- Build and maintain strong relationships with creative, retail, media, data and analytics, and external agency/vendor partners to ensure content provides a holistic solution to the business.
- Guide and mentor account specialists, copywriters, and designers, fostering a high-performance, collaborative team culture that embraces and executes best-in-class content.
Best Practice & Playbook Development
- Develop and maintain digital playbooks, content strategy and wireframe recommendations, and process documentation for content strategy, ensuring alignment with retailer requirements and evolving industry standards.
- Educate and provide POVs to internal and external partners on digital shelf, retail UX, and AI search best practices.
Project & Stakeholder Management
- Manage multiple, concurrent large-scale projects, prioritizing initiatives based on business impact and resource availability.
- Communicate content strategies, roadmaps, and test results to stakeholders at all levels, translating complex concepts into actionable recommendations.
- Cross-functional team member will participate in the Account team briefing, collaborate with creative team on recommendations, review creative outputs, and inform measurement plans or program recaps – collaborate with all team members across content, retail, media, and data/analytics.
Who you are:
- 5+ years’ experience in content strategy, digital UX, or eCommerce, with a focus on retailer or digital shelf environments.
- Deep knowledge of retailer platforms (Amazon, Walmart, Target, etc.), digital shelf requirements, and eCommerce content trends.
- Demonstrated ability to apply category, brand, and search insights to drive content and UX strategies.
- Experience with content management systems (CMS), PIM tools (e.g., Salsify), and analytics platforms (GA4, Data Studio, etc.).
- Strong understanding of AI, generative search, and emerging digital retail technologies.
- Excellent communication, collaboration, and leadership skills; proven ability to influence cross-functional teams.
Key Competencies
- Strategic, insight-driven thinker with strong user empathy.
- Skilled storyteller and persuasive communicator.
- Passionate about digital innovation, test-and-learn, and continuous improvement.
- Agile project manager able to balance multiple priorities and deadlines.
#LI AG1
Flywheel Commerce Network is committed to fair and equitable compensation practices. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
Salary Range
$110,000—$120,000 USD
Working at Flywheel
The Interview Process:We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
- We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
- Flexible vacation time
- Great learning and development opportunities
- Benefits that help you live your best life
- Parental leave and benefits
- Volunteering opportunities
- If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
- So you know: The hired candidate will be required to complete a background check
- Learn more about us here: Life at Flywheel
Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.
Inclusive WorkforceFlywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [email protected] so that we can support you.
For more information about what data we collect and how we use it, please refer to our Privacy Policy.
We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team. This position is for an existing vacancy.
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms.
#LI-HYBRID
Top Skills
Cms
Data Studio
Google Analytics 4
Pim
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