Senior Manager, Lifecycle Marketing (B2B)

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.

Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.

We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.

The Senior Manager, Lifecycle Marketing & Operations is responsible for building and operating Leap’s end-to-end lifecycle engine to convert marketing activity into pipeline and closed won deals. This role owns the architecture, execution, and optimization of the journey from first touch through sales qualification and opportunity progression. You will partner closely with RevOps, Sales, Insights, and Engineering to build scalable systems and drive measurable growth outcomes. This position reports to the Head of Growth Marketing.

Lifecycle Strategy & Execution

• Design and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creation

• Build segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipeline

• Identify funnel friction points and implement targeted lifecycle interventions to improve conversion

Marketing Systems & Infrastructure

• Own the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrations

• Partner with RevOps and Insights teams to ensure clean data flows, clear lifecycle stages, and scalable reporting

• Maintain best practices across deliverability, compliance, and contact governance

Experimentation & Optimization

• Build and run a structured experimentation program across the lifecycle funnel

• Design and analyze A/B tests across segmentation, messaging, and nurture strategies

• Translate insights into measurable improvements in conversion and pipeline generation

Content & Messaging

• Own lifecycle messaging across the funnel, including emails and automated journeys

• Develop clear, compelling messaging tailored to complex B2B buyers and long sales cycles

• Align lifecycle content with sales needs to support opportunity progression

AI & Lifecycle Innovation

• Leverage AI to design, automate, and scale lifecycle marketing programs across segmentation, content generation, and campaign execution

• Build AI-assisted workflows for email creation, personalization, and testing, reducing manual effort while improving speed and quality of output

• Develop systems that use AI to synthesize customer insights (e.g., sales calls, engagement data, behavioral signals) into actionable lifecycle strategies and messaging

Required

• 8+ years of lifecycle marketing / CRM experience with ownership of pipeline or revenue outcomes in B2B environments

• Deep expertise in HubSpot, including building complex workflows and lifecycle architectures independently

• Proven track record of building lifecycle programs that drive measurable business impact (e.g., opportunity creation, pipeline conversion)

• Strong experience with segmentation, automation, lead scoring, and behavioral trigger systems

• Analytical rigor with experience designing and evaluating experimentation frameworks

• Demonstrated experience leveraging AI tools (e.g., Claude, GPT, or similar) to improve workflows, content generation, or campaign performance, and to transform lifecycle marketing

Preferred

• Experience in healthtech, benefits, or other complex, sales-assisted environments

• Experience building lifecycle functions from 0 → 1 and scaling them

• Experience partnering closely with RevOps, Insights, and Engineering teams

At Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.
Leap is an equal opportunity employer and welcomes applicants from all backgrounds. We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities.