Pricefx was born of a simple yet powerful idea: that building a 100% cloud-native pricing platform would be the key to unlocking exceptional profitability for customers. At the time, cloud SaaS was only emerging as a trend, though we know today that cloud SaaS software is the future of software. Our founders had a unique insight – that the existing approach to pricing software wasn’t working, and the scalability and flexibility promised by cloud computing offered the chance to implement quickly, configure easily, and scale efficiently as growth became real for customers.