Lead and execute B2B marketing campaigns across email, social, paid ads, content and PR; create content; track and optimize campaign performance; manage vendors, budgets, website updates, and events; support sales initiatives and contribute to marketing strategy while mentoring junior team members.
Company Description
PSI is a leading Contract Research Organization with more than 25 years on the market, offering a perfect balance between stability and innovation to both clients and employees. We focus on delivering quality and on-time services across a variety of therapeutic indications.
Job DescriptionThe PSI Marketing team is looking for a driven, self-motivated individual with a love of organization and process. Working with our team of creatives, digital gurus, and strategists, this role will serve an essential part overseeing internal and external campaigns, digital recruitment initiatives, and supporting our efforts in sales.
Responsibilities Include:
- Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication)
- Creates content for assigned channels
- Tracks performance metrics and produces reports for stakeholders
- Analyzes performance of assigned campaigns and optimizes tactics
- Manages relations with marketing vendors
- Manages budgets and billing for assigned channels
- Performs updates of the PSI website
- Plans and supports PSI events, working with the global marketing events team
- Contributes to PSI marketing strategy
- Mentors junior members of the marketing team
- Bachelor’s degree
- East Coast Location Preferred
- At least 3-5 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
- Experience running digital events (coordinating, content development, post event activity)
- Event planning experience is a plus
- Strong writing and editing experience, outstanding verbal communication skills
- Capable of managing multiple projects at once with high attention to detail
- Comfortable in a dynamic, fast-paced environment
- Knowledge of graphic design software (i.e. Canva, Photoshop)
All your information will be kept confidential according to EEO guidelines.
For this position, PSI is not hiring individuals who require work visa for employment or continued employment now or anytime in the future.
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