Leads brand partnership marketing strategy, sponsorship development, and end-to-end activation programs across live events and marketing initiatives. Oversees partner relationships, earned media, customer acquisition, go-to-market alignment, budgets, performance measurement, and ROI reporting. Collaborates cross-functionally with brand, creative, social, analytics, communications, and agency teams while coaching a team and presenting recommendations to senior leadership.
The Sr. Lead Brand Marketing Partnership for one of clients will lead a dynamic team dedicated to activating the their brand through innovative strategies across a variety of live events and marketing initiatives.
You will set a strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results.
You will set a strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results.
Job Responsibilities
Essential Functions:
- Strategic Vision & Leadership: Establish and communicate the strategic direction for partnership
activation, ensuring alignment with overall business objectives and customer communication plans
across various departments. - Sponsorship & Partnership Development: Identify and drive large-scale sponsorship opportunities
that enhance brand visibility and engagement. - End-to-End Activation Programs: Lead the development of comprehensive activation programs in
collaboration with business, brand, creative, social media, and experiential teams to achieve
targeted objectives. - Brand Investment Vision Evolution: Work with internal teams and external agencies to refine B2C
and B2B strategies, balancing long-term business success with immediate goals. - Programmer Content and Third-Party Partner Relationship Activation: Manage and activate
relationships across various content and third-party partners to enhance brand presence. - Earned Media: Collaborate with external communications teams to drive earned media. Increase
awareness through third-party partnerships to drive incremental reach beyond DIRECTV consumer
and media targets. - Customer Acquisition Strategy: Drive initiatives aimed at increasing customer acquisition and
reducing churn, leveraging growth strategies. - Market Plan Alignment: Define and ensure alignment with marketing teams for a
comprehensive go-to-market strategy that leverages partnerships as an extension of their sales
channel. - Cross-Functional Collaboration: Work closely with advanced analytics and insights teams to analyze
performance metrics, monitor partnership investments, and identify areas for improvement. - Team Leadership & Development: Coach and mentor your team to deliver exceptional
performance, fostering a culture of innovation and excellence. - Budget Management: Oversee activations to ensure they remain within budget and align with
strategic goals, maximizing the effectiveness of partnership investments. - Performance Analysis & Reporting: Present updates on key partner activations to senior leadership,
highlighting insights and recommendations to inform strategy and execution. Inclusive of robust
measurement plans to demonstrate the return on investment (ROI) of partnership initiatives,
ensuring that goals are met and exceeded.
Position type:
- Full time
- Approximately 12 months planned, with potential extension
Expected hours of work:
- Days, shift and overtime not specified.
Travel:
- Approximately 25%–50% domestic travel; overnight requirements not specified.
Job Qualifications
Education/Certifications:
- Required: College degree or equivalent experience.
Experience:
- 7–10 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations. Preferred: Not separately specified.
Skills and Qualifications:
- Exceptional leadership and team development skills.
- Strong analytical skills with experience in performance measurement and ROI analysis.
- Excellent communication and stakeholder management abilities.
- Ability to work collaboratively across diverse teams and functions.
- Strategic thinker with a results-oriented mindset.
Physical Requirements: N/A
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
About
At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.
Similar Jobs
Fintech • Real Estate • Sales • Financial Services
Guide clients through mortgage applications, underwriting requirements, loan selection, and closing. Evaluate financial documents and eligibility, advise on home purchases and refinancing, build referral relationships, generate leads, maintain a book of business, and represent Rocket Mortgage in community and business development activities.
Fintech • Real Estate • Sales • Financial Services
Originates mortgage loans by guiding clients from application through closing, analyzing financial documents, recommending suitable loan products, and ensuring qualification. Builds referral relationships with real estate and financial professionals, develops a book of business, generates leads, promotes Rocket Mortgage, educates clients, and represents the brand in community functions. Requires mortgage origination experience, state and federal licensing, and a proven referral-generation record.
Fintech • Real Estate • Sales • Financial Services
Originates mortgage loans from application through closing, advising clients on loan products and home-buying or refinancing. Evaluates financial documents and eligibility, resolves concerns, maintains referral relationships, develops a book of business, generates leads, and promotes Rocket Mortgage through professional and community networks. Requires mortgage origination experience, state and federal licensing, strong communication, time management, relationship-building, and results-oriented skills.
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
