Company Summary
Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!
Primary Function:
The Senior Analyst, Marketing Science will use customer and marketing data to generate actionable insights and strategically drive Zoro's growth. This includes designing and running advanced analytics (MMM, MTA, A/B testing, especially geo/user-based) to understand channel performance and increase marketing effectiveness. The goal is to drive data-driven, bottom-up recommendations for optimizing marketing spend and increasing revenue per customer.
Duties and Responsibilities:
- Design, build, and maintain advanced marketing measurement strategies, primarily focusing on Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to guide marketing channel investment and strategy.
- Lead the planning, execution, and measurement of incrementality testing (A/B), including specialized methods like geo-based and user-based testing, and optimization of the testing process
- Provide analytic supports for key business activities including strategic initiatives, campaigns design, media mix, attribution and channel performance strategy
- Leading the end to end analytical process: receive and evaluate business partners’ requests, develop analytical plan and methodology, confirm analytical plans with business partners, implement data analyses, and provide recommendations.
- Provide insights to business on initiatives in the areas of marketing channel performance, incrementality and measurement of AB testing, customer acquisition, activation, engagement, and retention and channel investment optimization
- Responsible for managing advanced analytical marketing projects and collaborating with internal business partners to support strategy development and tactic planning
- Lead monthly review meetings to share insight
Qualifications:
- 3+ years of progressive experience in marketing analytics, advanced statistical modeling, and experimental design. Required experience includes designing and deploying Media Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA) in an Internet, e-commerce, or consumer-focused environment.
- Proven experience designing, executing, and measuring causal inference studies, including geo-based testing and quasi-experimental methods (e.g., Difference-in-Differences, Synthetic Control) for marketing incrementality.
- Prior experience leveraging machine learning and statistical analysis to translate large datasets into actionable business recommendations for executive decision-making.
- Expert proficiency in SQL and statistical programming languages (R or Python) for data manipulation, statistical analysis, and model building (e.g., Bayesian methods). Demonstrated proficiency with BI tools (Looker, Tableau, Google Data Studio, etc.).
- Strong communication skills in order to collaborate effectively with business stakeholders. Must be able to interact cross-functionally and drive both business and technical discussions
- Bachelor’s degree in quantitative fields such as Statistics, Engineering, Operational Research, or Economics
- Capable of thinking through complex business problems and solving them by analyzing large amounts of data.
- Proficiency in Microsoft Office or Google Workspace: spreadsheet and presentation creation
- Strong experience working with cloud data warehouses (BigQuery) and web analytics platforms (e.g., Google Analytics) to access, transform, and prepare data for modeling.
Total Rewards
Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.
Our Culture
Zoro was founded in 2011 with a simple idea: make it easy for businesses to get the tools, parts, and supplies they need to keep things running. We've grown by staying curious, moving quickly, and solving everyday challenges in smart, practical ways. Backed by W.W. Grainger and inspired by our endless assortment business model, we’re on a clear path toward our next big milestone: $2 billion in revenue—and beyond.
At Zoro, we don’t just follow a playbook—we help build it. You’ll get to work on real problems with a supportive team that shares ideas freely, learns from each other, and celebrates wins together. Our culture is grounded in values that guide how we show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership. We don’t have all the answers, but we’re always asking good questions.
Zoro’s culture has been recognized by Fortune, Best Places to Work, and Built In Chicago—but the recognition we care about most comes from our team members, who make this place what it is.
We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life — asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee.
At Zoro, we’re growing fast toward big aspirations — and we’re continuously excited about the new challenges we get to solve together.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status, or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are also committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment. Should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview, or hiring process, please advise us so that we can provide appropriate assistance.
Zoro Chicago, Illinois, USA Office
Our headquarters are conveniently located in Downtown Chicago, above the Ogilvie Transportation Center. Zoro employees can choose to work on-site, remotely or hybrid to experience the best of both worlds!
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