Content Strategist, Marketing, Wealth Management

About Northern Trust

As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions.

Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide.

With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Working Model: Hybrid

We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

RESPONSIBILITIES
1. Develops and executes engaging content for Northern Trust Wealth Management that can be tailored as appropriate across multiple platforms, including thought leadership, lead generation campaigns, sales collateral, social media, digital marketing, media relations, video production, client communications and internal communications.

2. Partners with marketing leaders, subject matter experts and business stakeholders to provide input on communication messages, marketing direction and creative execution.

3. Monitors and analyzes performance of content strategy through metrics, ensuring the content aligns with corporate brand messaging and business objectives, and adjusting as necessary. Ensures content is effectively distributed across platforms.

4. Collaborates closely with subject matter experts to translate complex financial concepts into clear, actionable and client-focused content.

5. Interacts with all levels in the organization to produce desired materials.

6. Ensures consistency of messages and brand through all communications globally.

7. Develops strategic partner marketing relationships and programs to achieve measurable impact.

8. Stays up-to-date with wealth management trends, competitive positioning, content marketing best practices, SEO and AI/LLM search optimization.

9. Independently, with supervision in only the most complex situations, works across the Marketing team to communicate measurable objectives and execute defined communications and content priorities.

10. Provides guidance and mentorship to team members while helping to solve complex problems.

11. May lead functional teams or projects.

KNOWLEDGE/SKILLS

• In-depth understanding of communications and content strategies within financial services or wealth management.  
• Strong writing, editing and storytelling skills with the ability to simplify complex financial, investment and planning topics for sophisticated audiences.
• Experience developing content for varied channels/platforms including websites, social media, email, digital campaigns, video and podcast.
• Strong project management skills with the ability to multitask, prioritize, and meet deadlines.
• Adaptability to adjust content strategies based on market trends and performance.
• Knowledge of wealth management, investment management, financial planning, estate planning, family office services or related disciplines is highly preferred.
• Ability to work both independently and collaboratively.
• Familiarity with SEO, content discoverability and AI-driven search optimization strategies.
• Proficiency with Microsoft Word, Excel, and PowerPoint, with advanced verbal, written and presentation / communications skills.
• #LI-Hybrid
• #LI-GG1

EDUCATION/ EXPERIENCE

• Requires 5 - 8 years of working knowledge and experience in own job discipline.
• Bachelor’s degree in Marketing, Communications, Journalism and/or Finance related field is highly preferred.

Salary Range:

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Work Authorization

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Working with Us

As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to an inclusive workplace and assisting the communities we serve.

Philanthropy is deeply rooted in Northern Trust’s history and is an essential element of our culture. Employees around the world give their time and talent to work for the greater good of their communities.

Reasonable Accommodation

Northern Trust is committed to working with and providing adjustments to individuals with health conditions and disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at [email protected], or alternatively you can discuss your individual requirements with the recruiter you are working with.