's new iPhone app wants to teach you 5 new things a day

by Sam Dewey
June 22, 2015


Curiosity may have killed the cat, but for one Chicago company, curiosity is what keeps its blood flowing., a two-time Moxie Award nominee that advocates for daily learning and growth by aggregating the best educational content from around the web, has taken another step forward to fulfilling its mission. Today, the company, which has been called the ‘Pandora for the knowledge-hungry,’ launched its first iPhone app—a tool they hope will keep its users learning every day.

The app will showcase the top five things to learn from across the platform’s various topics each day, which are boiled down into a package of videos, memes, infographics, facts, quotes, and other visuals chosen by its team of editors. This digest, according to Curiosity's Head of Partnerships Michael Burke, hopes to “ignite curiosity” in the hearts and minds of all its users.

And that user base is growing every day. According to Curiosity, their users have tripled since their first quarter, and they’ve already amassed millions of followers on social media.  

After raising a $6M Series A round of funding last November—championed by local investors like Pritzker Group Venture Capital, Origin Ventures, Chicago Ventures, and Corazon Capital—the company doubled in size and hopes to double again heading into next year. The team currently stands at 20, and despite their recent expansion, they say they’re taking things slowly and intentionally.

“The philosophy for us is hiring A-players,” Burke said. “We’d rather hire one A-player than two B-players. We take a lot of time to grow our team. We’re not just hiring to hire—we get a lot more out of the best than getting lazy and not hiring the best.”

Before moving into their own space, the team at Curiosity was originally based out of Discovery Communications's internal incubator, where they started their goal of making learning more accessible and easy.

In the upcoming months, they’re focusing on pushing out an Android version of the app. In addition, they say they want to create a widget for content distribution so that publishers and bloggers will have access to Curiosity’s content directly on their sites.

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