Marketing intern supporting Bimbo Bakeries USA’s Foodservice business through market research, customer segmentation, promotional and broker engagement programs, event planning, sales enablement, and CRM-based lead generation and nurturing. The role develops marketing plans, analyzes diverse data sources for business insights, coordinates with Sales and Marketing teams, and contributes to customer growth initiatives while building project management, communication, and analytical skills.
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Salary Rate: $19-21/ hour
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Position Summary:
The Bimbo Bakeries USA Marketing Intern program is a dynamic program that affords students a remarkable opportunity to participate in fast-paced real world projects designed to further develop strategic project management, analytical problem solving, and managerial leadership skills. Mentors will be designated to guide Co-Op collaborations and project work in each area. Marketing Co-Ops support Bimbo Bakeries in the development and execution of marketing plans.
Key Job Responsibilities:
- Learn and use syndicated databases to support customer engagements and growth opportunities to contribute to the 2027 Away from Home business objectives in support of the Foodservice channel.
- Plan and execute broker engagement programs to insure priority product portfolio delivers on promotional goals
- Support Away from Home team in day to day management of event and show planning in partnership with field Sales team members
· Support segmentation of Non-commercial customer space to engage customers with a customized solution
· Work closely with Sales Enablement team to insure processes and access to materials is seamless for the AFH team
- Engage with CRM tool to identify B2B programming in support of lead gen tactics and lead nurturing
- Act as a passionate advocate for the Away from Home team in every way possible.
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Key Behavioral Competencies:
- Ability to organize and prioritize work, juggle several projects at once.
- Self-motivation and a desire to learn a very interesting and challenging industry
- Ability to work in a team work environment to achieve outlined business objectives
Education and Work History:
- Currently enrolled in a Bachelor’s Degree Program in Business Administration, Marketing, Communications or other related major
- Previous co-op/internship experience preferred
- Experience/familiarity with all Microsoft applications (Microsoft Word, Powerpoint, Excel, and Outlook)
- Strong verbal and written communication skills. Candidate should be capable of initiating and maintaining strong interpersonal relationships
- Demonstrated analytical skills with ability to generate business insights from diverse data sources
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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