Senior Demand Generation Manager

This is a senior, hands-on role for someone who can design systems, run programs, execute tactics and continuously optimize performance in a complex B2B buying environment.

• Design and operate the full-funnel demand generation strategy across inbound, outbound, paid, email, and Product Led Growth signals
• Plan, execute, and optimize outbound demand programs that deliver warm, sales-ready prospects
• Build and optimize automated lead qualification, scoring, routing, and nurture programs
• Partner closely with sales to ensure demand programs align to account priorities, readiness signals, and conversion goals
• Translate product usage and intent data into scalable lifecycle and outbound programs
• Monitor performance across channels and continuously test, learn, and improve conversion and velocity
• Collaborate with Marketing Ops to ensure clean data, accurate attribution, and scalable systems

What Success Looks Like

• Increased volume and quality of sales-ready leads
• Faster speed to lead and improved conversion through the funnel
• Reduced reliance on cold outbound sourcing
• Clear visibility into what is driving pipeline and revenue
• Strong alignment and trust with sales partners

• 5 to 7 years of B2B demand generation experience
• Proven success owning pipeline outcomes, not just channel execution
• Deep experience with marketing automation, lifecycle marketing, and lead management
• Strong paid media and experimentation background
• Comfort working with product signals and PLG-style inputs
• Highly analytical with the ability to translate data into action
• Experience partnering closely with sales and revenue teams
• Hands-on operator who can both design and execute

Our base salary range for this role is targeted at $145,000 to $160,000 per year. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, qualifications, experience and work location. The base pay range provided is subject to change and may be modified in the future.

All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at https://builtin.com/company/built-in/benefits.

We’re revolutionizing tech recruitment. So we question everything, because the best answers sit just to the right of a question mark. That’s our heritage as a disruptive company — as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values: 

• Be Inclusive, Always. We’re committed to a culture where all people are respected, have a say and can be their whole selves. We will uplift and advocate for one another. Always.
• Be Unreasonably Passionate. Our passion is borderline obsessive, and we’re ok with that. No one ever built anything great on a “meh.” We work with outsized passion to fulfill our mission.
• Be Humble. You don’t have all the answers. Luckily, you don’t have to. Don’t worry about being right. Be humble instead. 
• Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask “what if.” We work with wonder. It’s how we innovate.
• Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up. 
• Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business. 
• Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more — do whatever it takes. 

Research shows that women and other marginalized groups tend to apply to roles only when they check every point on a job description. We encourage you to apply if you meet the majority of qualifications and this role is aligned with your career trajectory. 

Built In is an equal employment opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

Built In is guided by principles of diversity, equity, and inclusion (DEI). We are committed to this work over the long-term, but here’s some of what’s in place today:

• We have three ERG groups: BuiltOut, United We Parent and Women United in Tech . 
• We are proud to be led by a woman CEO and founder, and that more than half of our managers and employees identify as women

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