Produces end-to-end video content and graphic design for global internal communications, including executive messages, employee stories, events, campaigns, presentations, motion graphics, and digital assets. Develops storyboards, scripts, visual concepts, editorial calendars, and brand templates; publishes content across intranet and collaboration platforms; writes supporting copy; and analyzes engagement metrics to improve creative strategy. Works independently with senior leaders and manages multiple high-visibility projects.

Lead Oreo brand insights by developing and executing learning agendas, conducting custom qualitative and quantitative research, and triangulating syndicated and big-data sources. Drive cross-market knowledge sharing, performance tracking, and strategic recommendations to influence marketing and commercial teams. Introduce advanced research tools (social listening, AI), support leadership presentations, and manage projects to accelerate brand growth and innovation.

Lead category management and shopper insights for drug channel retailers (CVS, Walgreens). Convert retail and shopper data into actionable category, promotional, and merchandising recommendations, build recurring and ad-hoc analyses and customer-facing presentations, support digital commerce analysis, and drive planogram/shelving strategy to grow category profitability.