Own Eve's visibility across AI answer engines by creating citation-worthy content, auditing and optimizing site content and structured data for AI retrieval, tracking AEO metrics, running growth experiments and distribution, collaborating with marketing/PR to place content where citations originate, and managing contractors/agencies for content and technical SEO.

Run and optimize paid acquisition across Google, LinkedIn, Meta and emerging channels. Build full-funnel campaigns to drive demo requests and pipeline, run tests on audiences/creative/landing pages, align paid with webinars, nurture, events and ABM, track CPL/SQL/pipeline/ROAS, and partner with Sales, RevOps, content, and agencies to improve attribution and creative.