Lead end-to-end go-to-market and product growth marketing for one or more business segments. Define positioning, messaging, and integrated launch strategies across channels. Drive launch readiness, governance, measurement, and transition to BAU. Partner cross-functionally with product, analytics, digital, operations, compliance, and PR to ensure differentiated, compliant launches and strong brand leadership.

Lead Alliant's editorial strategy and execution to drive brand, thought leadership, and marketing conversion. Own editorial calendar, create and edit multi-channel content, establish AI-assisted human-in-the-loop workflows, apply editorial standards and accessibility, collaborate with cross-functional and compliance partners, and use performance KPIs to optimize content.

Create, schedule, and publish on-brand social content across major platforms. Produce platform-native visuals and short-form video, write engaging copy, monitor performance, and report KPIs. Collaborate with creative, product, and compliance teams to ensure brand, accessibility, and legal alignment while supporting campaigns and real-time opportunities.