Manage day-to-day execution of consumer acquisition and portfolio Direct Mail programs: data flows, campaign scheduling, cost tracking, performance reporting and optimization. Run A/B and creative/targeting tests, partner with vendors, and collaborate with BI, Data Science, and Analytics to improve reporting and drive program growth.

Lead lifecycle marketing for OnDeck across email and SMS: design, build, and optimize campaigns in Salesforce Marketing Cloud, run A/B tests, manage segmentation and reporting, collaborate cross-functionally, and manage a team to drive customer conversion, retention, and lending outcomes.