Own and scale B2B demand generation programs that convert target accounts into qualified pipeline. Manage Google Ads, LinkedIn Ads, nurture campaigns, content syndication, webinars, paid placements, and campaign planning. Develop integrated marketing strategies, optimize budgets and targeting, draft campaign content, monitor pipeline and ROI, and collaborate with sales, marketing operations, agencies, and corporate marketing leadership. The role requires independently executing campaigns while improving reporting, processes, and messaging.