Own the website growth roadmap across SEO, GEO, AEO, experimentation, analytics, and conversion. Lead keyword and content strategy, technical SEO audits, A/B testing, AI-search visibility, dashboards, and pipeline reporting. Partner with web, content, product marketing, demand generation, and sales teams to improve website performance. Define implementation requirements, review content, support SEO creation, and use analytics and AI tools to drive measurable growth.

Own and scale B2B demand generation programs that convert target accounts into qualified pipeline. Manage paid Google and LinkedIn campaigns, email nurture sequences, webinars, content syndication, social channels, and campaign measurement. Develop strategy, optimize spend and targeting, coordinate vendors and cross-functional teams, and improve reporting on pipeline and ROI. Partner with Marketing, Sales, Product, and Operations to align campaigns with company messaging, launches, and business objectives.