The Demand Gen Specialist drives SharkNinja's Amazon marketing by managing media campaigns, collaborating with teams, and optimizing budgets to increase brand awareness and engagement.

The Marketing Specialist will enhance Amazon marketing efforts, manage media strategies, optimize campaigns, and collaborate cross-functionally to drive business growth. Key responsibilities include SEO optimization, budget management, and integrating innovative technologies to improve ad performance and user experience.

Lead global category growth and own the product innovation pipeline from concept through commercialization. Develop positioning, messaging, pricing, and go-to-market plans; ensure consistent brand voice across packaging, advertising, digital, and trade. Guide cross-functional teams, manage creative development and execution, analyze post-launch performance, support sales with tools and sell-in stories, and manage/develop Associate Brand Managers.