Leads the Customer Advocacy and Community team, developing scalable customer advocacy, community, reviews, and storytelling programs. The role drives product usage, customer engagement, and business impact while partnering cross-functionally across Marketing, Customer Success, Product, Revenue, and Operations. Responsibilities include team leadership, AI experimentation, program strategy, systems and process improvement, stakeholder alignment, project management, roadmap ownership, and performance measurement.

Own quarterly product launches and release programs, optimizing workflows, resources, and messaging. Partner cross-functionally with Product, Revenue, R&D, and Marketing to deliver events, collateral, positioning, and go-to-market support. Serve as product marketer for assigned products, translate technical concepts into compelling narratives, manage approvals and deadlines, and use qualitative and quantitative data to measure launch performance and improve future strategies.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.