Leads Webflow’s Revenue Marketing organization and owns marketing-sourced and influenced pipeline, iARR, forecasting, channel ROI, and full-funnel performance. Builds demand creation and capture programs, ABM initiatives, partner-led growth, lifecycle and expansion marketing, and web conversion optimization. Partners with Sales, Partnerships, Product, Customer Success, and RevOps to develop integrated revenue plays, feedback loops, customer proof, and AI-enabled marketing operations. Reports to the Chief Marketing Officer and leads a multidisciplinary team.

Execute and optimize full-funnel paid social campaigns across LinkedIn and Meta, including regional, brand, partner, and account-based programs. Build audiences, manage bids and budgets, run experiments, maintain campaign QA and UTM discipline, and report performance against CRM-sourced pipeline metrics using Salesforce and Tableau. The role requires independent execution, multi-region campaign management, and strong optimization judgment focused on pipeline outcomes.