Leads conceptual creative development for brand campaigns, launches, partnerships, and physical and digital experiences. Simplifies blockchain, payments, and financial infrastructure into compelling narratives; interprets briefs strategically; and prototypes ideas using AI, code, and design tools. Partners with designers, copywriters, engineers, and creative leaders to deliver polished executions while maintaining high standards for originality and craft.

Leads creative production from concept through delivery across film, digital, social, experiential, immersive, and emerging formats. Partners with creative leaders, agencies, production companies, and stakeholders to determine production approaches, manage budgets and timelines, solve complex execution challenges, and maintain exceptional creative quality. Explores and operationalizes AI-enabled production techniques, evaluates emerging tools, and shares production expertise across the Creative & Design team.