Lead product marketing for measurement and reporting solutions in Expedia Group Advertising: define value propositions, craft positioning and narratives, own GTM strategy and assets, collaborate with cross-functional teams, and influence product roadmap based on advertiser needs and metrics.

Manage end-to-end B2B partner marketing campaigns across email, landing pages, and owned channels. Coordinate lifecycle nurture programs, tentpole event marketing, audience targeting, and post-event lead nurture. Oversee campaign activation, QA, tracking, Salesforce campaign setup, data hygiene, and cross-functional delivery to drive demand generation.