Manage North American paid search campaigns across Google Ads and Microsoft Advertising, including bidding, budgets, keywords, optimization, testing, attribution, and reporting. Partner with SEO on answer engine optimization and assess AI-driven search features. Collaborate with field marketing, SDR, creative, brand, sales, and platform partners to improve B2B lead quality, pipeline, and campaign performance.

Lead North America field marketing to drive demand and pipeline for B2B SaaS. Develop regional strategy, run ABM and integrated campaigns, manage events and budgets, align closely with sales and SDRs, hire and manage a small team, and use data and AI to optimize performance and ROI.

Own Perk’s US and UK PR strategy, building Tier 1 financial and business media relationships, shaping corporate narratives, securing earned coverage, and profiling C-suite executives. Manage proactive, reactive, and crisis communications; translate AI and technology developments into compelling stories; coach spokespeople; oversee PR agencies; and use AI tools, coverage data, and performance metrics to improve PR operations and demonstrate ROI.