Lead North America field marketing to drive demand and pipeline for B2B SaaS. Develop regional strategy, run ABM and integrated campaigns, manage events and budgets, align closely with sales and SDRs, hire and manage a small team, and use data and AI to optimize performance and ROI.

Own Perk’s US and UK PR strategy, building Tier 1 financial and business media relationships, shaping corporate narratives, securing earned coverage, and profiling C-suite executives. Manage proactive, reactive, and crisis communications; translate AI and technology developments into compelling stories; coach spokespeople; oversee PR agencies; and use AI tools, coverage data, and performance metrics to improve PR operations and demonstrate ROI.

Lead product marketing for a high-growth B2B SaaS platform: own messaging and positioning, run GTM and launches, build competitive intelligence, enable revenue with sales-ready messaging, and grow the PMM team to drive commercial outcomes.