Lead design and execution of in-product, multi-channel lifecycle programs to drive activation, engagement, retention, and reactivation. Develop segmentation and personalization strategies, run A/B tests, monitor performance, partner with Product and Data for triggers, support product launches, ensure QA and documentation, and scale lifecycle processes.

Lead NinjaTrader's international marketing for new product lines by developing GTM strategies, collaborating with cross-functional teams, and analyzing market insights to drive customer engagement and product adoption.