Leads NinjaTrader’s visual and creative direction across marketing. The role operationalizes and governs the brand identity system, directs integrated campaigns and storytelling, owns marketing web and lifecycle creative, and serves as the final quality gate for brand expression. Responsibilities include hiring and developing an in-house design team, managing agencies and freelancers, building scalable creative processes, partnering with product and performance marketing, and ensuring compliance in a regulated environment. The director remains hands-on in concepting, design, writing direction, and video production.

Lead paid search strategy and execution across Google Ads, Bing, and other platforms, managing seven-figure monthly spend. Build and scale non-brand experimentation, design incrementality tests, set account and bidding strategy, guide campaign and creative testing, partner with analytics for measurement and reporting, and serve as the team's paid search subject matter expert.