Lead vision, strategy, and execution for NinjaTrader.com and sub-brands to drive acquisition and revenue. Own SEO/AEO, CRO, site health, performance, migrations, and international expansion. Build and manage a cross-functional website team and translate analytics into executive-level insights and roadmaps.

Build and run a scalable influencer program to drive user acquisition and brand trust for a fintech trading platform. Source, vet, onboard, brief, and manage creators across major platforms; ensure compliant financial promotions with Legal/Compliance; oversee end-to-end campaigns, creative direction, KPI tracking, A/B testing, and integration with Product and Growth Marketing. Support international adaptation and long-term partnerships.