Leads commercialization and product marketing for new product launches across the Outdoors portfolio. Develops go-to-market plans, positioning, messaging, launch assets, budgets, timelines, and success metrics. Coordinates cross-functional teams, agencies, packaging, trade shows, sales enablement, and customer communications across B2B and B2C channels. Manages concurrent launch workstreams, monitors readiness and risks, and conducts post-launch reviews to improve future commercialization efforts.