Lead development of customer-focused messaging and content strategies across segments. Create strategic creative briefs, maintain a segment-driven content calendar, partner with creative and campaign teams, and use analytics to evaluate content performance and optimize messaging throughout the customer journey.

Lead development and execution of promotional, loyalty, and incentive strategies to drive engagement, retention, and lifetime value. Use customer and performance data to identify opportunities, design tests, measure outcomes, build business cases, and manage cross-functional initiatives with Product, Marketing, Analytics, Pricing, Merchandising, and Finance.