The Direct Marketing Manager will lead the planning and execution of email and direct mail campaigns to drive customer retention using data insights for optimization and strategy. Responsibilities include developing strategies, analyzing performance, and collaborating with teams for successful campaign execution.

Lead strategy and performance for Zoro's affiliate channel, driving profitable customer acquisition, retention, and lifetime value. Build and execute roadmaps, manage performance budgets, evaluate partner incrementality and customer quality, negotiate and scale publisher relationships, and collaborate cross-functionally to improve attribution and align affiliate initiatives with broader growth priorities.