Develop and optimize integrated, cross-channel marketing programs supporting customer engagement, order frequency, and long-term customer value. Responsibilities include building marketing roadmaps, coordinating campaigns, aligning audiences and messaging, partnering with merchandising and business teams, analyzing campaign performance, improving workflows, and using testing insights to optimize future plans.

Lead development of customer-focused messaging and content strategies across segments. Create strategic creative briefs, maintain a segment-driven content calendar, partner with creative and campaign teams, and use analytics to evaluate content performance and optimize messaging throughout the customer journey.