The Director of Integrated Marketing will lead multichannel product marketing campaigns from briefing through launch and post-launch analysis. Responsibilities include managing campaign calendars, timelines, dependencies, launch processes, stakeholder communications, messaging, and go-to-market execution. The role partners with paid, lifecycle, content, product, analytics, creative, partnerships, and compliance teams, using performance and engagement data to optimize campaigns and report results to leadership.

Own product marketing and go-to-market communications for futures and options trading products. Responsibilities include driving always-on adoption campaigns, coordinating feature-release plans with Product, targeting underused features, segmenting customers, reporting adoption KPIs, and maintaining messaging for Sales, Support, and Content. The role requires product marketing experience, strong data fluency, cross-functional collaboration, and familiarity with derivatives trading.