Lead brand and product marketing strategy, owning messaging, launches, creative production, and communications. Build product marketing discipline, manage FINRA-compliant review workflows, measure brand health, and partner cross-functionally to drive adoption, revenue, and CAC improvements. Hire, develop, and scale teams and production processes while ensuring message consistency and regulatory compliance.

Manage day-to-day website operations and drive organic growth via SEO and generative search optimization. Conduct keyword research, technical SEO audits, Core Web Vitals monitoring, schema/hreflang implementation, content optimization, backlink monitoring, and coordinate with developers and CRO stakeholders to improve search visibility and site performance.

Lead organic growth for tastytrade.com and app stores by owning SEO/GEO strategy, KPIs, reporting, team development, and cross-functional delivery; use analytics to tie organic work to business outcomes while maintaining regulatory compliance.