Owns the full lifecycle of email, SMS, and push marketing campaigns, including strategy, execution, QA, testing, deliverability, segmentation, reporting, and optimization. The role drives acquisition, retention, engagement, and conversion through data analysis, dashboards, competitive research, and journey optimization. It also requires debugging HTML/CSS and collaborating with product and engineering teams on marketing features.

Supports research, writing, editing, optimization, and distribution of consumer-focused fintech content across blogs, websites, email, social media, and other digital channels. Conducts SEO keyword research, supports GEO initiatives, monitors fintech trends, and follows brand, editorial, legal, and regulatory guidelines. Collaborates with marketing, content, and legal stakeholders to incorporate feedback and publish accurate, accessible financial content.