“In today’s enterprises, developing an application for a single platform or device is a waste of time and money,” said Saggezza User Experience Practice Manager Richard Alvarez.
Alvarez, who has worked at the digital consultancy for nearly five years, said the key to any tech company finding success hinges on their ability to solve real problems for real people — across all platforms.
To achieve this goal at Saggezza, Alvarez said his team works closely with engineers to understand different platforms, operating systems and device design patterns. Cross-collaboration helps close the knowledge gap for UX professionals while ultimately contributing to the evolution of the company’s digital products.
What’s a significant UX design trend you’re focusing on in the year ahead?
In today’s enterprises, developing an application for a single platform or device is a waste of time and money. Focusing on the customer experience and developing features that can solve customer issues across all platforms and devices is a trend that more organizations are moving toward. UX focuses on customer needs, not platforms and devices, so we design solutions catered to real people.
However, understanding platforms, operating systems and device design patterns is still essential. This knowledge ensures that we design solutions that are appropriate for the digital deliverable they are intended for and take advantage of all they have to offer.
AI in UX
What technologies do you see affecting design in 2020?
Artificial intelligence and machine learning are an integral part of every aspect of digital delivery today. But the power of AI and ML will only be good if end-user and customer solutions stem from usability, convenience and simplicity; or in other words, good user experiences.