Bytes Over Bagels: "Friends and Family" Build BIG Business - Early Funding with Tracey Wiedmeyer, CTO, InContext Solutions

by John W Ostler
September 25, 2013

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Click here to listen [35:48] or Download on iTunes Podcast

This week's featured interview is with Tracey Wiedmeyer, CTO and Co-Founder of InContext Solutions. InContext Solutions creates simulated shopping experiences for manufacturers and brands to test their product and retail experiences in a virtual 3D environment. Its like a video game but its not. Challenges for users testing package recognition and shopping experiences may need to charge down a simulated store aisle with a mission to find a specific product in a specific time.  The platform has revolutionized the business of product and retail testing, which was previously required a building an actual physical environment.  Tracey talks about getting checks from gramps and signing early contracts with the likes of Wrigley.  It ain't easy...

This week's music feature is Chicago's own Uh Bones.

Today's show is brought to you by:  

Bagels are brought to you by: NYC Bagel Deli
Coffee brought to you by: Bow Truss Coffee Roasters
Adult Beverages brought to you by: Koval Distillery

Get a Free Coffee at Bow Truss:

Sign up at bytesoverbagels.com for our newsletter and we'll email you a coupon for a free cup of hot or cold brewed iced coffee at Bow Truss Coffee Roasters in Lakeview or River North.

NEXT WEEK's featured guest is Jeff Hyman, CEO and Co-Founder of Retrofit.

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