Small Businesses Unnecessarily Waste 25% of Their Pay-Per-Click Budget, Study Shows

by Reva Minkoff
October 9, 2013

A study released this morning showed that small businesses unnecessarily waste 25% of their pay-per-click (PPC) marketing spend "due to simple managerial and strategic errors." The study, conducted by WordStream Inc., involved a review of 500 small and medium-sized business client accounts. Key findings included the fact that a typical small business spends $1,200 per month on PPC advertising, yet wastes an average of 25% of this investment, 95% of small businesses don't use call extensions, and less than half of small business utilize tracking to determine where, when, and how they are acquiring new customers. 

For those of us within the digital marketing industry, these numbers aren't surprising. For a small and/or medium sized business, there are currently few if any resources to teach digital marketing, leaving small and medium sized businesses to fend for themselves if they cannot afford to bring in outside help.  

But that ends now. DigitalGroundUp is trying to solve this exact problem, by providing an online training platform that teaches digital marketing through interactive courses. Our platform is now live, currently offering 5 free classes in everything from Google Analytics to Writing Good Display Ads.

Have a question that isn't answered in a course? (Or isn't the subject of a current course yet?) Let us know or look on our blog, which is filled with lots of tips, tricks, and words of wisdom. We promise to answer every question we receive. 

So don't waste 25% of your PPC spend any more, regardless of the size of your business. We're here to help. 

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