As an owner of an e-commerce store you must have already experienced all the advantages of doing business online. You have lots of opportunities, including expanding your business into global markets with much lower budget than for offline businesses. Your customers benefit from simple and convenient process of purchasing and from best prices. But have you ever thought about enhancing service delivery to your customers by providing them with the opportunity to shop anywhere and anytime via their smartphones?
Today everything goes mobile, and shopping is not an exception. Due to the high pace of life, people do everything on the go: read, study, make payments on accounts, negotiate and… shop. More and more people prefer to shop using their smartphones, and in particular mobile applications, instead of desktops or laptops. According to the data of Statista, for 2017 the number of mobile phone users is forecast to reach 4.77 billion, while Goldman Sachs forecasts that by 2018 mobile e-commerce will hit $626. If you need more statistics, during a holiday season in the USA about 40% of all e-commerce purchases are made on mobile.
If you are still not convinced, find the reasons to provide your customers with a mobile app below.
Mobile shopping apps are convenient
Mobile apps are attractive for customers as they save time and money: shopping is faster, apps consume less Internet data than mobile browsers, and users do not have to worry about remembering a URL with the product they liked. Thus, customers will get easier access to shopping in your store. In addition, they will get the opportunity to use your app to shop offline: add products to a cart and then make purchases when having full Internet connection.
Customers will be more engaged with your brand
Most of us would admit that smartphones have become an integral part of our daily life. With mobile app, customers will keep in mind your e-commerce store, they will not just forget about it after visiting its desktop version via mobile browser. The more often customers will see your app on their smartphone displays, the more often they will use it to make purchases. And they will see it every time they will use the smartphones.
You will always keep in touch with customers
With mobile app, you may inform your customers on special occasions such as sales, special offers or new product arrivals – by pushing notifications. This will help to keep your customers aware of special events. Just try not to overuse notifications to avoid annoying your clients. What is more, through mobile app you can inform customers about news based on their interests, suggest products they might like and thus build brand loyalty.
Sales and revenue will increase
As you can guess from three previous points, with e-commerce mobile app the number of purchases will increase, which consequently will bring you more money. Customers will often use your app (at least more often than they visit websites on mobile browsers), receive notifications, and make more orders. Sales will grow, as well as your revenue. Profit!
You will craft an optimal loyalty program
Mobile app opens new opportunities of interaction with customers: you may make it possible for them to earn bonuses via the application. This may turn into an exciting game for your clients: shop via application, collect rewards and shop again at discounted prices. Mobile application for your e-commerce store in fact will become a virtual loyalty card, convenient and attractive for customers.
Forte Group, Chicago-based company, provides services of e-commerce mobile app development – from UX design to quality assurance and testing. If you have come to an understanding that your business needs a mobile app, contact us, we are ready to help.
