Blogging can be a great way to show off your industry expertise, plus, it’s a great tool for roping in new leads.
As social media usage grows and search engine algorithms advance, those who are posting regular, high-quality content are going to have the most success online.
If you are trying to bring in more leads while branding yourself as a thought leader, here’s why blogging could be exactly what you need.
People Want Trust
One of the biggest benefits of blogging is that it allows you to build trust with a highly targeted audience. Before you can truly use blogging to attract more leads, you need to build your personal brand.
Posting highly-shareable content with a purpose helps make you seem more reliable. Use titles that makes a stranger look smart by sharing.
Boost Traffic with Blogging
In the past, most companies could make a website, stuff it with keywords and then wait for traffic to naturally come in.
With today’s advanced search algorithms sorting out content that doesn’t make sense, fit the context of the search, and burying websites that could be out of date, it is important to update on a regular basis.
Instead of updating the same content over and over, present readers andsearch engines with something new to improve your SEO. Your industry is constantly changing anyway, right?
This helps you gain regular readers and keeps you in the most recent search results.
Convince People to Buy
What better way to get leads than show off your products or services? Blogging gives you an extra opportunity to explain what you are offering, especially if it’s relevant to what you’re writing about.
But don’t too salesy. Sometimes I’m too salesy… sorry. I’ll keep our offering in the last sentence.
By providing visitors with a convincing reason to leave you with their information, you will be more successful than those who don’t leave their potential customers with free value.
Blogging can be a great way to grow your mailing list and collect leads. To learn more about blogs can help your personal brand or business, check out our service HandBrander.
Originally published at www.handshakin.com.
