WMS Gaming (based in Waukegan) launches a successful social network tied to its casino slot machines

December 24, 2011

A recent issue of Businessweek details how Waukegan-based WMS Gaming has launched a social network for slot machine players that integrates online play outside of the casino with casino-based play.  And it changes the revenue relationship between WMS and the casinos.

The One-Armed Bandit Finds Friends Online: Player’s Life is a social website linked to real-world slot machines