April 3, 2012, an on-line resource for quick and easy apparel shopping by fit, launched on March 27th at the 2012 Technori pitch. In contrast to present body scanning technology, aims to personalize the shopping experience by allowing customers to assess their own measurements, read expert opinions and ask resident "Fashionistas" fit or styling questions. Currently, will be launching with men's jeans and will later expand to other apparel for both men and women.

Check out our site at We look forward to shopping with you!

@zipfitme  -   -