Webinars may seem like a lot of work, but do it right and the pay-off is more than worth it. Here are five ways hosting a webinar can help any start up get its inbound marketing plan started.
1. Webinars and Boosting SEO
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Some people hear SEO and brush it off as just the next trendy digital marketing strategy. The truth is, getting onto that first page of search results can drastically impact lead generation.
No marketer can win with just a dormant Facebook page, an occassionally used Twitter or an Instagram with a few pictures.
75% of users only look at the first page of search results. Getting on that first page on Google can significantly impact your brand recognition.
An inbound marketing campaign supporting your webinar helps align your key words and great great content. What you do to promote the webinar itself and the sharing that occurs after, all only help your SEO efforts.
2. Be a Resoure to Customers
If you want to drive traffic to your website, it must provide a resource to your customers. Your company provides a good or service, and your website provides your customers with additional, beneficial information that keeps them coming back.
Blogs can help make any website more valuable, but webinars put a face to the information. According to Nielson, 64% of marketers expect video to content to dictate their strategies in the near future.
As you build up a library of webinar recordings and downloads, you become more credible to potential customers.
3. Generate Quality Content
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Content is king. Not only does content help SEO, but it make you a credible source. Video content is sharable and can provide a great deal of information to a potential customer that an image cannot.
Webinars may be live events, but with hosting websites like BigMarker you can record your webinars. After the webinar, you can upload the webinar to YouTube and share it to your blog, Tweet it out, whatever you desire to get even more eyeballs on that great content. This process kills two birds with one stone.
This also allows those who registered for the webinar, but were unable to attend, to be able to view it. Attendees can also share the video and say how great the webinar was-- you even get some UGC out of this.
4. Lead Generation
If you have ever signed up for a webinar, or anything on the Internet, you probably put in your email address. When people sign up for you webinar, they are already interested in what you are talking about or what your company has to offer.
Reach out after the webinar to attendees. Thank them for attending, maybe even participating in your Q&A. You have their contact information and already know what attracted them to your site. It's the perfect way to get some business going.
5. Connect and Build a Community
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One of the benefits of BigMarker, is that once people attend your webinar they become part of your community. These users will be able to easily see any of your other upcoming webinars and attend those as well-- it's a new level of user engagement.
