[ibimage==37871==Large==none==self==ibimage_align-center]
Social media photo marketing company TagKast raised $3 million earlier this month in a round led by Los Angeles angel network Global Investment Technologies. Existing investors NEA and Lightbank participated as well. The capital will be put directly towards ramping up the sales and product teams, CEO and co-founder Joe Matthews said.
“We're looking to build the next great technology company,” Matthews said.
The TagKast platform helps event marketers promote live events through social media photo sharing. Big brands such as Jaguar, Pacers and Zappos have already used TagKast at their events; the ads at the events garnered 400,000 impressions, 900,000 impressions and 500,000 impressions respectively.
[ibimage==37935==Large==none==self==null]
So far over 2,300 events have been executed through TagKast. And Chicago has been the backbone of TagKast throughout its growth - since it first demo-ed prototypes at Kincade’s in Lincoln Park in 2009.
“Our first huge event was a concert at the UIC Pavilion,” Matthews said. “Events are a big part of the city experience and Chicago has provided a great canvas to seed and grow our business. For our business, Chicago is a great place to call home.”
.png)
