Chicago marketing tech startup ActiveCampaign announced Wednesday it has just surpassed two significant milestones in its business — 100,000 active customers and exceeded $100 million in annual recurring revenue. This news comes just months after the company closed on a $100 million Series B funding round, among the largest of its kind in the city.
ActiveCampaign was created to help businesses better communicate with their customers, providing users with hundreds of pre-built and personalized messages across social media, email, messaging and text. The company aims to cover the entire customer experience, from sales and marketing to post-sale, which is what sets it apart from other players in the customer experience automation space, according to CEO and founder Jason VandeBoom.
“All too often people focus just on the sales and marketing aspects and aren’t thinking broadly enough,” VandeBoom told Built In. “What we really try to provide is bringing together everything we know about your customer in order to help make that experience across the entire life cycle more personalized and more enjoyable for the actual end consumer. Subsequently, they’ll have a better experience and the business will be able to grow because of that.”
According to the company, ActiveCampaign’s customers are located across 170 countries with over 50 percent of revenue coming from customers outside of the United States, with no industry accounting for more than 15 percent of revenue. The company has also grown its partner network by more than 150 percent over the last year, surpassing 6,000 active partners.
Overall, VandeBoom attributes this success to its focus on small businesses and helping them improve their customer experience. He sees ActiveCampaign as more than just a toolset for these companies. Instead, it is a partner that helps these businesses adapt and evolve according to how their customers behave.
“The idea of creating true, authentic advocates and focusing on the customer to deliver an experience that is helping the business and something that they truly enjoy is all the more important,” VandeBoom said. “In a time like now, it’s more difficult than ever to engage with customers and for businesses to adapt and whatnot. Knowing your customer beyond just their name and basic information — how they interact with your brand, what they’re interested in over time, how you can uniquely communicate with them — is important. We’re really thinking about it as the right content and the right timing where no two customers really share the same experience.”
The company is continuing to actively hire to grow its team, with 24 open roles in its Chicago office listed on its careers page as of Wednesday morning. Job postings include opportunities in the company’s product, sales, marketing, development and design departments.
