How Simplex is Changing the Traditional Trading Model

Written by David Haufe
Published on Jul. 08, 2015
How Simplex is Changing the Traditional Trading Model
Disruption has become a buzz word - if not the buzz word - in tech. Every emerging tech company is trying to disrupt an antiquated model to catch up to today’s on-demand and on-the-go world. Disruption is not a new concept however. Think of the disruption caused by Henry Ford when he brought the Model T to the masses to replace horse drawn carriages.
 
Ford saw the need for improved transportation and found a better solution. He faced strong opposition, but prevailed which resulted in the disruption of transportation and infrastructure. To this day, companies such as Uber, Lyft, Google and Breeze face criticism and skepticism while they continue to innovate and disrupt transportation. Why do these companies continue? Because they believe they have found a better solution. 
 
In the same vein, Simplex has identified a better solution, but our solution addresses inefficiencies in trading. Simplex is an algorithmic trading firm that leverages proprietary technology to efficiently trade U.S. equity options. We are a Chicago firm that is disrupting the traditional trading model through speed and scale. We are a technology firm first and foremost and our technology provides the advantage to maximize profitability, while minimizing risk in turbulent markets.
 
Much like our disruptive peers we have found a better trading model to capitalize on financial market opportunity through our proprietary software. In conjunction with our traders, our technology team of developers transforms new strategies into efficient, scalable code. Through algorithmic trading we have developed a better solution to be more efficient, making traditional trading firms obsolete. We take pride in being a nimble firm, so we can quickly identify and solve problems.
 
If you are interested in a career with Simplex visit our careers page on our website: http://www.simplexinvestments.com/careers. 
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