If these two companies merge, then there would be one less major alcoholic beverage company. This means less of a need for InBev to purchase advertising generally and sports sponsorship inventory specifically. If there is less competition then why should the new company buy advertising?
This logic relies on a faulty assumption. The combined AB InBev-SABMiller will be like other large corporate sponsors that work with sports properties
Read the full post on Forbes
Even if you're not a heavy-weight brand should you be able to get your brand into sports sponsorship?
We think so -- www.BlockSixAnalytics.com
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