For much of the time that professional sports have been played, value has been primarily determined by how a player performs on the field. Yet, sports organizations are businesses and no sports league is bigger than the NFL with $12.4 billion in revenue this season. Most businesses are judged by how much money they generate and people in those businesses are often measured by how much they contribute to the top and bottom line. In sports, winning is important to driving economic success. However, it is not the only factor.
For much of the time that professional sports have been played, value has been primarily determined by how a player performs on the field. Yet, sports organizations are businesses and no sports league is bigger than the NFL with $12.4 billion in revenue this season. Most businesses are judged by how much money they generate and people in those businesses are often measured by how much they contribute to the top and bottom line. In sports, winning is important to driving economic success. However, it is not the only factor.
That is why we developed the Revenue Above Replacement (RAR) metric for my company, Block Six Analytics. For the past three seasons, we have examined how each NFL quarterback has driven revenue for their respective teams. More specifically, we look at how quarterbacks enable teams to generate money from ticket, media, sponsorship, and merchandise sales revenue on both a national and local basis.
This includes looking at a player’s ability to perform during games over a replacement level performer. Replacement level refers to a player who can perform a minimally acceptable level for that position. In football, consider a replacement level quarterback to be a team’s third-string or practice squad quarterback. Off the field, we look at factors such as television ratings, social media audience size, and jersey sales to determine a player’s individual contribution to a team’s revenue.
See the full-story including top 10 revenue per quarterback on Forbes
Also visit www.BlockSixAnalytics.com then ask a question.
