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Tucked cozily away in a modernized loft space in Chicago’s River North Gallery District is a digital agency that’s helping to change the face of marketing in the pharmaceutical industry. Founded in 1987 by CEO David Ormesher, closerlook, inc., has more similarities to a startup than you might think. Following a fundamental narrowing of focus to healthcare in 2008, and then to pharma in 2010, closerlook has become a recognized leader in a rapidly evolving industry. Walk through the doors at 212 West Superior Street and you’ll find a forward-thinking, technology-driven agency with a youthful, collaborative spirit—and a decades-old marketing pedigree to boot.
A “one-message-fits-all” approach to promotion and sales has historically dominated the pharmaceutical industry—an approach that is becoming relatively less effective and more expensive. Digital marketing, relationship marketing (RM) and non-personal promotion in general have been on the rise, but many pharmaceutical companies are still wondering if their initial forays into this “new” world will pay off. Lacking the right guidance, many will simply continue current strategies and tactics rather than adapt to change. But there’s a smarter way.
closerlook is a digital marketing agency that helps pharmaceutical marketers build better relationships with their best customers. The agency believes the answer to more effective and efficient marketing lies in a symbiotic relationship between customer intelligence and customer access. To help clients practice smarter marketing, closerlook develops offerings that both increase intelligence—through new technology, data collection, in-depth analysis and timely reporting—and broaden access to customers through responsive, content-rich campaigns that are integrated across a wide range of channels.
A collaborative, opportunity-rich environment
In order to do innovative work in a complex and strictly regulated industry, closerlook has adopted a culture of collaboration where individuals and project teams work side-by-side on a daily basis. The agency brings together highly-competent strategy, creative, analytics, technology, project management and account service professionals that work within established processes, rely on each others’ strengths, continue their personal development, and—of course—love to have fun. closerlook’s open floor plans also enable collaboration to happen spontaneously, with ample space for individuals and teams of different sizes to meet and work together.
Increasing influence and sustaining growth into the future
closerlook has been garnering recognition for both client work and industry leadership, and steadily growing its team (up from 40 full-time employees in 2009 to 125 today, and counting.
- 2014—CEO selected as one of PharmaVoice magazine’s inaugural Red Jacket Award winners
- 2013—Heart Award winner, Med Ad News Manny awards
- 2012—Hosted HOW Design Conference agency tours
- Multiple features as a top agency in the industry in annual Med Ad News and Medical Marketing & Media agency issues
- Creative awards including WebAwards, Tellys, PM360 Trailblazers and industry recognition
closerlook has also launched integrated, multi-channel campaigns across all stages of the brand life cycle, completing projects for pre-launch, launch and mature brands in both primary and specialty care markets including diabetes, mental health, rheumatology, gastroenterology, cardiovascular health, sleep disorders, wound care, urology and oncology.
With its eyes on the horizon, closerlook is identifying new opportunities and producing practical innovation in a changing industry. The agency is focused on what marketing needs to look like in that dynamic “new world”, where healthcare payers, accountable care organizations (ACOs), integrated provider networks, physicians and patients all influence how pharma is bought and sold.
For more information about closerlook, please visit closerlook.com or contact Liz Mitchell, Marketing Manager at [email protected].
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