Foodspotting + GrubHub = Instant Gratification

by Amina Elahi
July 20, 2012

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Food porn browsing often leads to hunger pangs that go unanswered. And when you’re looking at gorgeous pictures of noodles, cupcakes or french fries, there’s little worse than not being able to get your hands on some right away. This is America, people! We hate waiting!

Luckily, a recent partnership between Foodspotting (a mobile app that enables users to find tasty dishes and enticing restaurants) and GrubHub means your wait for culinary satisfaction is soon to be shortened.

“As leaders in our respective markets, this partnership makes perfect sense. Foodspotters can now move directly from viewing their favorite food to ordering their favorite food," GrubHub CEO Matt Maloney told us. "It is instant gratification.”

This isn’t Foodspotting’s first integration. The “Order Now Via GrubHub” option joins Yelp, SinglePlatform and OpenTable on the Place Page. Clicking the order button takes the app user to GrubHub’s mobile site, where he or she can order without even logging in.

TechCrunch reports Alexa Andrzejewski, Foodspotting cofounder and CEO, hopes that joining GrubHub’s affiliate program will earn her company some money but her main focus right now “is on creating a great experience for foodseekers by observing how they interact with these integrations.”

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