FourKites Launches ‘App-Less’ Cellphone Tracking for Brokers
FourKites App-Less Cellphone Tracking Costs Just $1 Per Load.
CHICAGO, IL - (March 14, 2016) - FourKites announced that its cellphone tracking service for brokers (currently the CarrierLink app) has been extended to work without an app on the driver's phone. FourKites can now track both flip phones and smartphones --virtually any cell phone, with or without GPS.
The app-less cellphone tracking service acquires permission through IVR (Interactive Voice Response) and can be usd with any type of cellphone. A broker supplies FourKites with a driver’s phone number for a specific load, which launches an automated call to that phone. The driver grants permission to track by saying "yes" or by pressing the number “1” from their dial pad.
According to Mathew Elenjickal, CEO of FourKites, app-less cellphone tracking offers location updates to brokers every hour for only $1 per load tracked and every 30 minutes for $1.75 per load tracked.
"We see app-less tracking as a breakthrough for brokers in two ways," Elenjickal said. "First, it simplifies load assignment for both the broker and the driver. The driver doesn't have to download an app on his or her phone. All they have to do is respond to a phone request. Second, it costs brokers only a dollar per load, far less than competing services offering less frequent location updates."
Elenjickal explained that app-less cellphone tracking locates phones by cell tower triangulation and thus can track cellphones not equipped with GPS. The CarrierLink app installed on a driver's smartphone continues to work with the phone's GPS and will remain free for brokers.
Real-time location information is fed into the FourKites platform to predict ETAs, provide delay alerts, and arrival and departure times at stops using circular and polygon geo-fences.
FourKites also offers comprehensive, real-time location tracking for shippers, brokers, and 3rd party logistics companies through integrations with more than 35 trucking telematics companies. With the CarrierLink app and the addition of app-less cellphone tracking, FourKites has the most comprehensive tracking offering available on the market today.
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About FourKites
FourKites provides real-time load tracking and logistics visibility solutions across transportation modes and digital platforms. Using FourKites, the shipper, the broker, and the carrier can share the same, real-time truck location and shipment status information - from onboard systems in the largest commercial fleets to individual owner-operator smartphones and flip phones. Bypassing check calls and EDI, FourKites saves time and money across the transportation spectrum. Best of all, nothing falls through the cracks. Request a demo here for more information.
