Measuring social media is a cinch with these analytics tools
It can be pretty tricky sometimes explaining the value of social media to some clients, or even your boss, if they’re not too familiar with all the opportunities it offers to connect to your users. In an earlier post we showed you some tools for using social media. Now that you’ve put those tools to work, it’s time to see if they were successful. Whether you want to show off your skills as a social medium to your boss, or see if your Facebook and Twitter posts actually convert casual viewers into regular customers, try these analytics tools to watch your social media presence grow.
We just got the new Facebook Insights and it is amazing. While the old Insights allowed us to measure reach and likes, the new analytics option allows more in-depth information and graphs. You can even measure how many people have un-liked or hidden your posts from their newsfeed. This is a great tool to learn what kinds of links to post on your wall since it shows you what was posted the day of those unfortunate unlikes. While knowing what kinds of posts turn off your followers is helpful information, Insights also shows your success through likes, shares and reach. Check out this helpful video to learn more about the new Facebook Insights.
2.) Hootsuite Analytics
If you’re already using Hootsuite to post on Twitter, try their analytics tool. With this tool you can see top posts, clicks, and the follower growth over time.The first few reports are free, but if you like how it works you can upgrade your account for more access.
3.) Klout
Want to know where you stand in the social media community? Klout measures your influence (on a scale of 1-100) based on likes, comments and shares. The more impact you have on your community, the higher your score will be. With Klout you can link your Facebook, Twitter, Instagram and even LinkedIn accounts to gain information on your influence on the social media community. Klout also shows your most influential moments, including the number of people you engaged.
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