The event commerce company adds an industry expert to its leadership team in preparation for significant growth in Eved’s global supplier marketplace
CHICAGO – April 19, 2016 – Eved, an event commerce company built by event experts for event experts, today announced the appointment of Heidi A. Voorhees, CAE as General Manager of Eved’s Supplier Marketplace. Heidi brings 25 years of leadership and proven results in association, tradeshow and meeting/event management to the event commerce company.
“To match Eved’s rapid growth in the corporate market, we are thrilled to supplement our efforts on the supplier side with Heidi’s leadership,” said Talia Mashiach, CEO, Founder & Product Architect at Eved. “Heidi’s experience creating innovative, value-added products and services and her deep relationships in the industry make her uniquely suited to advance our efforts with the global event supplier community.”
Prior to Eved, Heidi was Senior Vice President of Housing for Experient, a Maritz Travel Company, where she led a 70+ member team managing 150+ clients and over 160 events delivering $340M in hotel revenue. Before that, she led the meeting and events department at the Institute of Food Technologists. Heidi has held numerous leadership and strategy positions at other international associations and is an active member of industry associations.
Heidi stated “Joining Eved at a time when the company is beginning its high-growth phase was a big draw. It’s rare to find a company so well-positioned for growth, in such a dynamic market and in an industry that I love. As a forward-thinking and ‘push-the-envelope’ executive, Eved offers the kind of big opportunity that is truly motivating.”
ABOUT EVED
Eved is an event commerce company built by event experts, for event experts. Large enterprises are missing out on an opportunity to impact millions of dollars in spend for a critical and highly visible marketing channel - their live events. With a focus on strategic spend management, Eved helps companies request, order and pay for event services. The company’s technology enables existing systems and software to work better for the event category. By reducing the back-end finance and procurement workload, event creators can focus on the customer and improve the quality and impact of their events. Founded in 2010 by Talia Mashiach, Eved bridges the gap between procurement, event planners, finance and suppliers to improve event quality, drive 70% efficiencies, 20% cost savings and a 50% improvement in compliance. For more information, visit www.eved.com.
