Branding a Company with Core Values

by Brad Wechter
August 31, 2015

Originally posted on our blog, written by Devbridge Group President Aurimas Adomavicius.

I recently wrote about an organic approach to define company core values. In short - we tried many times, failed miserably, then allowed the natural evolution of company culture to influence the six values we practice daily. Cooked a meal or two along the way. Coincidentally, something similar happened with our brand relaunch this August.

We've set an expensive trend of repositioning our services each year due to growth, but 2015 felt transformational in nature. As we grew past 100 employees in 2014 we’ve found ourselves transitioning away from being a commodity service provider and executing on a more tactical level. Not just following an algorithm on the back of a Ramen packet. Think virtuoso of molecular gastronomy. Not just UX and engineering, but ability to facilitate innovation, research, and User Testing.  Throughout the year we have invested into building a Product Management Organization within Devbridge Group, which led us to a shift in thinking around requirements gathering, client engagement, and software delivery process. Specifically a switch to Dual-track Scrum.

Our secret sauce? We accelerate product-to-market through a metrics-driven agile process, dedicated product teams, user experience, and software engineering. An integrated delivery method with a holistic approach that prioritizes the needs of the user through aesthetic and functional design. Speaking of, research suggests that a decorated plate of food, in fact, tastes better. 

Our toolkit of cooking herbs includes research, user testing, persona analysis, heuristic analysis, rapid prototyping, user experience, quality assurance strategy, architecture design, and development - services that we interweave throughout the delivery lifecycle.

It boils down to the following brand ingredients:

Speed to market

We practice competencies in lean requirements, rapid prototyping, and Dual-Track Scrum - processes and tools that abandon classic sequential approach to software design and delivery. Results? How about a global relaunch of Mazak.com across twenty markets in seventeen languages in just six months. Banking? Four months for a complete overhaul across two platforms. Gourmet meals at food truck speeds.

Transparency

We practice an Open Source metrics-driven model for running our business and servicing clients. You will interface with the PowerUp mobile app - a Devbridge tool that provides complete transparency into daily project activities and integrates JIRA project management, team time sheets, and our accounting system. Our collective success depends on close collaboration and transparency.

Expertise

A typical Product Team combines Product Ownership, Interaction Design, Quality Assurance, and Engineering into a cohesive delivery mechanism that ships products to market faster and at lower cost. In terms of industries, we research user experience for financial services, manufacturing, and technology verticals.

Value

Doing more with less. Methodologies such as Lean Requirements and Dual-track Scrum allow us to achieve higher delivery velocity with less resources. Continuous integration, automated testing, and other advances improve quality of code and reduce QA costs long-term.

I am thrilled with the way the brand and our value proposition has shaped up over the years. Enjoy our new website and don’t hesitate to reach out if you think we could deliver results for your organization.

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