New Chicago Start up Reppio is Championing Local Shopping Online

June 21, 2013

Looking for a great dinner place in a new neighborhood? Yelp’s probably your best bet outside of your friends. Need a cool place to stay? Kayak, Airbnb, or Jetsetter can show you some great options. Want to find unique stuff and awesome places to shop in your neighborhood? Well, that’s been a time-consuming process, until now.

[ibimage==25560==Small==] just launched in Chicago to address the difficulties of local shopping – finding and following favorite local shops. Our mission is simple: bring the best of local shopping within reach of everyone. 

Reppio has been created to show both locals and tourists where they can find and shop the coolest small shops all over the Windy City from a single aggregated platform.  

The concept came about when Samir, Rich and I independently found ourselves heading to cookie cutter malls to buy whatever was there, just because we didn’t know any better.  The two times I visited Chicago (I’m originally from Boston), only shops I went into were on Michigan Ave. (the same stores you can find in Boston, NYC, or really in the malls of Anytown, USA). The third time however, I met a friend who introduced me to Chicago in a totally different light - new neighborhoods with the coolest boutiques; taking part of neighborhood festivals showcasing local designers' latest hand-made goods. 

We found that our most memorable possessions are items that you just can’t find anywhere else but at these local hidden gems. With Reppio, we want our users to stumble on that perfect item much more frequently.


Reppio’s design, technology, and local expertise provide a unique experience in local shopping: tailored discovery while providing more flexibility than any shopping platform out there today.  We have a social feed that recommends stores and products from neighbors, friends, and followers; people can come on daily to find new items from our curators; or come on once a month and see currently trending items in Chicago.  Also, in the works - our guide which allows shoppers to explore by personal style within each city and neighborhood.