Leads retail growth and commercial strategy, owning revenue expansion, national account wins, partnerships, B2B marketing, deal structures, product-market fit, and vertical offerings. Builds retail industry relationships, coordinates sales, product, marketing, operations, and data teams, establishes growth reporting, and represents the company through trade press, conferences, and industry thought leadership.

Own the full sales lifecycle for healthcare and institutional accounts: source and qualify opportunities, lead complex RFPs, run discovery and demos, negotiate and close deals, collaborate cross-functionally on underwriting and compliance, and manage pipeline and forecasting in Salesforce.