Leads channel strategy and execution for QSR, chain, and convenience-store segments. Develops growth plans, customer prioritization frameworks, execution calendars, budgets, and commercial insights. Partners cross-functionally with Sales, Marketing, Category Management, Finance, Supply Chain, R&D, and Culinary to deliver customer solutions and improve marketplace performance. Manages and develops a high-performing team while supporting strategic customer partnerships and commercial governance.

Leads McCain’s global revenue management strategy, including pricing, portfolio optimization, trade investment, promotional effectiveness, and commercial governance. Develops growth opportunities and business cases using analytics, influences global stakeholders, and drives change management and capability building across Foodservice, QSR, and Retail channels. Partners with regional and cross-functional teams to improve profitable growth, optimize portfolios, and establish global best practices.