Top Marketing Jobs in Chicago, IL

The Sr. Manager leads strategies to drive sales growth through channel programs while collaborating with Sales, Finance, and Product teams to enhance profitability and market share. Responsibilities include partner investment strategy, pricing governance, program design, and team leadership.

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Leads direct mail acquisition campaigns and testing for Capital One’s Partnerships segment. Responsibilities include developing marketing strategy and creative, managing agencies and cross-functional stakeholders, analyzing performance, identifying growth opportunities, researching consumer and competitive trends, and presenting recommendations. The role requires multi-channel direct-response marketing experience, strong project management, communication, writing, and data-driven optimization skills.

Develop product positioning, differentiation, messaging, go-to-market strategies, launch materials, sales enablement content, web content, and thought leadership. Partner with Product, Marketing, and Sales to expand solutions internationally, simplify technical details, support market-facing activities, and enable sales teams. The role requires B2B product marketing experience, successful product launch leadership, revenue-focused messaging, and international market experience.

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.

Lead go-to-market strategy and joint co-marketing campaigns with high-value national account partners. Own property-level launches, deploy and optimize site-level digital media (Google Ads, Meta, geofencing), and manage performance dashboards and SEM spend. Act as consumer advocate using research and behavioral data, align creative, lifecycle, and events teams, and drive adoption of localized loyalty and reservation integrations to improve location-level performance.

Lead and build Marketing's Organizational Change Management function, partnering with senior leaders to drive adoption, enablement, KPI-driven measurement, and AI-enabled workflow integration. Manage a team of practitioners, create governance, toolkits, and change capability, and deliver cross-functional transformation that links adoption to measurable business value.

Own strategic product marketing for a core Risk Cloud portfolio: define positioning and messaging, lead end-to-end GTM launches, develop competitive intelligence and sales enablement, drive customer and buyer research, engage with analysts, and integrate AI tools to optimize marketing and GTM effectiveness.

Lead regional field marketing strategy and execution to generate demand, accelerate pipeline, and drive revenue. Collaborate with sales, partnerships, and marketing to run events, tradeshows, virtual sessions, and digital campaigns; track performance metrics, provide leadership insights, document best practices, and manage cross-functional initiatives to increase conversions and customer adoption.

Lead international go-to-market strategy and portfolio marketing for Sustainability and Building Technologies & Construction. Align product, sales, and marketing teams, develop buyer personas and customer-centric messaging, drive launches and sales enablement, and translate technical/regulatory topics into clear content to grow market adoption.

Lead and deliver marketing transformation projects driving change adoption, operational efficiency, and process improvement. Advise senior stakeholders, develop change enablement strategies, craft executive communications, measure KPIs, and guide AI application in process improvements. Build trust-based relationships, coordinate cross-functional teams, and maintain change metrics to achieve business targets.

Define and publish ServiceNow's Insurance industry positioning and go-to-market strategy. Build message houses and solution narratives, own marketing BOM (decks, demos, battlecards, stories), lead event and field content strategy, drive pipeline with Demand Gen and Field Marketing, enable sellers through certifications, and use AI tools to run research and content workflows. Up to 20% travel.

Lead development and execution of customer-centric marketing and commercial strategies; guide teams, apply systems thinking, validate outcomes with clients, use CRM and digital marketing tools, coach high-performing diverse teams, and identify growth opportunities to drive revenue.

Execute and optimize email, SMS, and push notification lifecycle campaigns. Build and QA campaigns, run A/B tests, maintain data hygiene and segmentation, support channel strategy, document processes, and apply AI improvements to lifecycle operations.

The Director of Business Marketing leads marketing strategies for Risk & Compliance Software, focusing on demand generation, product marketing, and team management while translating product features into customer benefits.

Lead go-to-market strategy and positioning for orchestration products. Conduct market and customer research, craft differentiated messaging, lead product launches, create compelling collateral, enable GTM teams, and drive product adoption through programs and enablement.

Own lifecycle marketing programs that drive customer adoption, retention, upsell, cross-sell, and advocacy. Analyze product usage and customer health data, develop educational content and campaigns, partner with Customer Success on renewals and expansion plays, coordinate cross-functional initiatives, support customer events, and communicate during high-severity issues. Success is measured primarily by net revenue retention and related adoption, churn, renewal, and expansion metrics.

Support execution of GTM plans for Supply Chain & Manufacturing solutions by translating portfolio strategy into integrated campaigns, coordinating content and digital activation, tracking performance against KPIs, enabling sales with core materials, and maintaining campaign documentation and CRM reporting. Partner cross-functionally to drive awareness, engagement and pipeline.

Lead industry-focused growth marketing by developing go-to-market plans, executing multi-channel campaigns and events, creating thought leadership and sales enablement, tracking KPIs and ROI, and coordinating cross-functional stakeholders to drive awareness, engagement, pipeline, and revenue.

Support execution of AI and commercial go-to-market plans by coordinating integrated campaigns, sales enablement, and performance tracking. Manage campaign activation across channels, maintain messaging and asset libraries, synthesize performance insights, and ensure CRM/data entry and attribution. Partner cross-functionally with content, digital, field, and solution teams to deliver timely, high-quality marketing deliverables that drive awareness, engagement, and pipeline.

Leads strategy, optimization, and scaling for paid acquisition channels including Google Demand Gen, Yahoo Mail, and Discover Feed. Manages performance marketing teams, channel roadmaps, creative and landing-page testing, budgets, forecasting, tracking, attribution, compliance, partner relationships, and campaign operations. Collaborates with Brand, Product, Analytics, Legal, Risk, and Compliance teams to improve conversion, automate workflows, and scale direct-response acquisition.

Develop and execute bespoke B2B marketing strategies for strategic enterprise accounts. Partner with account executives, sales, demand generation, customer marketing, and product marketing teams to create campaigns, messaging, and content that influence and source revenue. Manage client portfolios, track opportunity progression, analyze performance, and adjust programs to maximize business impact. Build stakeholder trust, influence without authority, and connect marketing activities to commercial outcomes in a fast-paced hybrid environment.

Lead North America field marketing to drive demand and pipeline for B2B SaaS. Develop regional strategy, run ABM and integrated campaigns, manage events and budgets, align closely with sales and SDRs, hire and manage a small team, and use data and AI to optimize performance and ROI.

Lead strategy, creative development, and execution of balance transfer marketing campaigns across email, digital, and direct mail. Use performance metrics and testing frameworks to optimize campaigns, collaborate with internal stakeholders and external agencies, translate business goals into creative briefs and test plans, and manage multiple projects and processes with high accuracy.

Lead global content strategy and editorial operations for the Global Payment Network. Align content with business priorities, ensure compliance with legal/regulatory requirements, use performance data and competitive intelligence to guide content, localize for international markets, and partner with creative and communications teams to elevate brand thought leadership.